How serums, oils and moisturisers work
Externals factors, including pollution, free radicals,weather elements and toxins, alongside diet, dirt, grime, bacteria, all prevent your complexion from looking as healthy and glowing as it can be.
Essentially, serums, oils and moisturisers work in unison to try and counteract these factors to nourish and protect the skin from damage.
Serums and oils are able to work at a deeper level to restore your complexion, while moisturiser works on a surface level to lock in moisture and protect your skin.
Serums offer varying benefits depending on the product you are using. They may provide hydration like Live Skincare Hydrate Serum with hyaluronic acid, or anti-ageing benefits like our Retinol Serum.
Serums contain small molecules which have the ability to penetrate deeper into the skin.
Serums are highly effective due to their active ingredients.
Application: Use a serum after cleansing and toning. Apply by gently pressing over your face and neck, avoiding the eye area.