Naturally found in the body, hyaluronic acid can hold up to 1000 times its weight in water. This special ingredient hydrates your skin, helping it to hold onto moisture to prevent dehydration.
When your skin is hydrated, it feels smoother, softer and plumper. Hyaluronic acid can be found in a multitude of skincare products. However, using this ingredient in serum form helps it to penetrate the deeper layers of the skin.
Retinol, otherwise known as pure vitamin A, is an anti-ageing ingredient which firms, smooths and rejuvenates the skin. Retinol converts into retinoic acid after topical application.
In addition to aiding mature skin, retinol may also help acne sufferers as it results in less sebum production.
Vitamin E (Tocopheryl Acetate)
Tocopheryl acetate is a pure form of vitamin E which is used in skincare as an emollient and to protect against UVB rays. However, products containing vitamin E should not be used in place of a SPF.
This ingredient is an emollient and a type of lipid which makes up around three quarters of cell membranes. Phospholipids are often used to aid absorption of an active ingredient.
Often cited as Hamamelis Virginiana extract, witch hazel extract boasts anti-inflammatory, anti-bacterial and antioxidant properties to help heal and clear blemished prone skin.
Simmondsia Chinensis Seed Oil (Jojoba)
Simmondsia Chinensis Seed Oil, also known as jojoba oil, is a wax ester, working as an emollient to nourish and hydrate the skin.
Working as an emollient, caprylic/capric triglyceride is derived from glycerin and coconut oil. This non-greasy ingredient works well with other skincare ingredients, helping to smooth the skin.
Camellia Sinensis Leaf Extract (Green Tea)
Camellia sinensis leaf extract, also known as green tea, is a wonder ingredient for ageing, acne, and sensitive skin types. Green tea is packed with antioxidant, anti-inflammatory, and antimicrobial ingredients.
Copper tripeptide-1 stimulates collagen and elastin production for more youthful looking skin. While copper tripeptide-1 is gaining popularity, it’s been around since the 1970’s and studies
have shown its promise in helping to diminish wrinkles.
Naturally found in plant cell walls, ferulic acid works as an antioxidant and can often be found in products with vitamin C due to its ability to stabilise it and double its photoprotection.
Glycerin is naturally found in the skin. In topical form, glycerin acts as a moisturiser to keep our skin healthy and hydrated. It’s highly likely that you’ll find glycerin as an ingredient in many skincare products, from cleansers to moisturisers.